97% of users search online to find a local business
Customers are becoming more reliant on the internet to find products, services, and businesses. But did you know that the majority of users use search to find businesses nearby? Local Search statistics also reveal that 54% of us are making these searches at least once a month, and 12% search for a local business every day.
28% of local searches result in a purchase
Users conducting local searchers have high purchase intent, with almost a third of all searches with local intent resulting in a purchase. This is likely because searchers know that the product or service they are after is nearby – they’re less likely to care about location if they’re not ready to purchase.
“Near me” local mobile searches increased by 136% over the last 12 month
The phrase “near me” for local searches has become incredibly popular recently. Over the last couple of years, the number of people using “near me” or “buy now” to find local products or businesses has increased by an insane 500%!
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