In today’s mobile-driven world, taking the necessary steps to go mobile is essential for staying competitive. We will walk you through all the essential steps necessary for making your small business mobile friendly.
From optimising website pages for mobile devices and improving the user experience to developing mobile applications and devising effective mobile marketing strategies – we provide invaluable advice and practical strategies for you to successfully navigate the mobile landscape.
Get ready to unlock the potential of mobile for your small business and reach your target audience wherever they are. Let’s dive into the steps to take in going mobile and propel your business towards greater success.
1. Get a mobile website
The first step of going into mobile as a small business owner is making your website user-friendly on smartphones, and designing and developing a separate mobile version that is specifically built for mobile devices.
Mobile websites are ideal for businesses that want to easily update and present information quickly in one central place, like phone numbers and addresses quickly for visitors on mobile phones. When your research reveals a high percentage of these visitors who need that info quickly, mobile websites make it simple and quick to add it all together with click-to-call and mapping functions – not forgetting any pop-ups which might irritate them!
2. Get a mobile app
Mobile apps provide a fantastic way to engage with customers on an entirely digital platform and offer an efficient method for handling any queries or issues that arise.
Mobile applications (apps) are software programs specifically developed to run on specific mobile operating systems like Apple iOS or Google Android. Apps are downloaded from an app store specific to each type of mobile device and installed/used offline – often making use of hardware features like camera or GPS access.
There are various business apps available for download. One such business app builder is Appy Pie’s Business App Builder which enables you to easily build simple or customised mobile apps for your business without needing to learn any coding. Furthermore, Google Sheet integration gives this business app maker an edge for managing business records on the go.
3. Get a mobile payment system
Mobile payment systems offer customers a seamless checkout experience and help boost conversion rates for physical or service area businesses. Customers don’t need to connect their smartphone directly to the merchant device for instant processing and verification; proximity-based mobile payments provide this feature instead.
Apple Pay, Venmo and PayPal are among the most widely-used mobile payment apps, providing secure payment processing with efficient record-keeping capabilities and fast transfers to bank accounts – perfect for quickly paying employees, vendors or customers.
Square offers another mobile payment solution through its app and POS system, enabling businesses to easily accept credit cards from iOS or Android devices connected with card readers – helping to reduce cart abandonment!
4. Get a mobile marketing strategy
Mobile marketing offers small businesses an incredibly cost-effective strategy for reaching potential customers. Clicks on mobile ads cost 24% less than desktop ads, offering them a way to stretch their budget further.
To successfully implement mobile marketing strategies, it’s vital that you identify who your audience is. Doing so will allow you to reach and engage the desired group more effectively while increasing effectiveness of efforts made towards reaching that target market.
As an example, if your target audience consists of busy financial services C-suite executives, your messaging will differ considerably than if it were to reach casual gamers playing video games for leisure. Furthermore, understanding your target demographic will determine the types of mobile marketing channels to use.
Social media and local listings offer you a fantastic way to engage your target market on mobile-friendly platforms. By keeping this information current on these platforms, customers have an increased chance of discovering you when out searching for companies like yours.
Mobile technology adoption has become essential for small businesses looking to thrive in today’s digital environment, so by following the key steps outlined here you can transition your company effectively into its mobile realm.
From optimising your website for mobile devices and ensuring a seamless user experience to developing mobile apps and implementing targeted mobile marketing strategies, you can tap into the vast potential of the mobile market.
Stay ahead of the competition, connect with your mobile audience, and drive business growth by taking the necessary steps to go mobile. Remember to continually adapt to evolving mobile trends and technologies to maintain your competitive edge. So, get started on your mobile journey and unlock new opportunities for success in the digital era.