The Hub Directory is available to customers to find local businesses, products or services in a more precise way. Once selected, customers are given full details of the business, including contact details, opening hours, websites, Facebook, maps and much more.
Connecting local people with local businesses.
What is The Hub Directory?
The Hub Directory is primarily a business listing portal, which connects local people with local businesses.
But that´s not all!
The Hub Directory serves as a “HUB” for local people to find many other local resources. The Hub Directory aims to be your only required resource for information, whatever you might need.
Want to know the status of a local airport? Is the flight you´re meeting on time? Is your departing flight set to leave without incident? You can find out through The Hub Directory.
Want to know what´s happening in your local area? From major concerts to smaller events, the What´s On Guide brings everything together in a simple to read calendar so your can plan your day, your week, your month, giving you all the local event information you could possibly need.
Who doesn´t like a bargain? We know that local markets are a hive of activity, but do we know when and where they take place? Well, with The Hub Directory we do. We bring all the local markets together in one place.
We all hope that nothing serious will ever happen to us, but sadly, things can happen when we least expect them. Our Emergencies page brings all of the most important information for emergencies together in one place.
At The Hub Directory, we bring together all the local contact details for whatever the emergency you might suffer, all in easy reach from the front page.
Our vision is simple, we want to connect local businesses with local people, wherever they are.
Through the use of technology, it is our mission to connect people to business, prompting conversation, interaction, and the sharing of information, that will benefit both the business listed and the end user.
With The Hub Directory, you have some of the best solutions designed to increase your online visibility, attract more potential customers and generate more sales for your business.
Our values define us, and what we do. We value collaboration, interaction, and accuracy to build a trusted network of businesses and customers.
We applaud the entrepreneurial spirit of our clients, and value the efforts you have made to grow.
We want to help everyone, those who are just starting out and those who are thinking of reinventing themselves. This is our job, because at The Hub Directory, we know what it can cost and we want to make it easier for you.
How we market The Hub Directory.
As well as being a portal of useful information, in order to drive traffic to The Hub Directory, and therefore increase the number of people who might find your business, we carry out constant and extensive marketing campaigns aimed at local people.
Radio advertising reaches people like no other medium. People choose to listen to radio and our adverts are served to those listeners on the most popular radio stations that serve our local areas.
We carry out extensive advertising campaigns in local newspapers on a regular basis. This helps us increase our traffic through memory prompts and our vibrant campaigns, thus increasing our coverage tremendously.
Through direct marketing, such as billboard and flyer campaigns in local areas, and target locations of key importance to business searches, we reach potential audience that might otherwise be missed. Reaching as many people as possible in the local area is key to our popularity, and therefore your potential.
We conduct extensive and directed campaigns through the internet, by using a variety of resources such as social media, blogging, as well as constant monitoring of our website on search engines, in order to make sure that we are found first, this, therefore, means you are more likely to benefit without the extra effort.
Local Strategy Need
The need for businesses to have a “local” strategy has never been greater than today.
This strategy must cover either a physical location or geographical area.
Why? Because more and more people are using local intent, such as “near me” and “Where to buy”, in their internet searches.
In fact, the most recent statistics reveal that a staggering 46% of all searches on Google include such local intent.
On a typical day, there are more than 3.5 billion searches on Google alone, before we even look at other search engines.
That means, statistically, some 1.6 billion searches include local intent.
The Hub Directory provides a resource for local intent searches, by offering geolocated search and locations for businesses.
Local Strategy Explanation
What is a “local” strategy?
As a business, it is important to reach as many clients as possible, that is a pretty obvious statement. But what is less obvious is how important being local to consumers actually is.
In a 2020 survey, it was revealed that some 93% of consumers used an online resource to find a local business.
An earlier survey showed that one-third of online consumers search for local businesses daily, with 73% of consumers searching weekly.
Therefore, it is important that these users find you, whether they intend to physically visit your business, or if you are expected to come to them.
Nobody wants to go out of there way to find a business, the closer the better, and nobody wants to waste the time of tradespeople who don´t perhaps cover the area of interest.
Some 72% of consumers who have performed a local search will visit a store within 5 miles of their current location.
That is why your location is important, that is why your local strategy must serve the needs of these searchers.
That is what The Hub Directory does. It connects local people with local businesses.
Let us have a look at a few more statistics.
A research study launched in collaboration with Google revealed that 28% of “nearby” searches actually resulted in a purchase.
In fact, 61% of shoppers prefer going to local businesses that have both physical locations and an online presence.
However, the report also revealed that 58% of companies are still not optimised for local searches, despite 31% wanting to.
Only 30% of businesses have an actual plan to capitalise on high-converting local traffic, despite the fact that traffic for location-based businesses is increasing, going from 19.2% to 28.8% between Jan 2020 and July 2021.
Mobile use is also increasing, with 78% of local searches on mobile resulting in an offline purchase.
90% of these purchases still occur in a physical location, hence the importance for a strategy that exposes your business location to potential customers.
70% of consumers will visit a store because of information found online, everyday consumers are learning about new local businesses online.
It´s not all about search engines.
Being listed on a search engine such as Google is great, but with so many results being offered, it´s easy to get lost in the noise.
In fact, even if you are the top listed business in a Google search, the average click-through rate is 28.5%.
For second place in the ranking, the average click-through rate falls to 15.7%. Third place only has an 11% click-through rate, and the tenth place goes down to 2.5%, and that´s only if you´re on the first page.
Some 75% of people will never scroll past the first page of a search engine, so unless you have a top listing, you are most certainly lost.
Unless you pay for sponsored listing, search engine results will differ almost every time a user searches, based on their complex algorithms.
But, some 86% of people actually ignore paid banner ads on search engines, choosing to only click on organic search results.
With mobile use increasing, around 30% of pages that appear on the first page of desktop search results do not show in the top ten when viewed on mobile devices.
Having your business listed on a directory where people intentionally visit to find you offers the opportunity for better results, and in increased click-through rate.
Having your location listed on a geolocated directory has never been more important.
In a 2020 survey, it was found that some 93% of all consumers used online searches to find a local business.
In fact, a staggering 69% of all overall digital traffic comes from local and organic searches.
Currently, approximately 46% of all Google searches have to do with a location.
“Near me” mobile searches increased by 136% last year, and they continue to increase.
Currently, 86% of customers use an online mapping service to find local businesses.
The Hub Directory lists your business details in full, and includes an interactive map so clients can find you.
The advantage of local citations.
Having your business listed correctly on business directories, company registries or trade associations can help reflect the prevalence, relevance and importance of your company.
Your listing on these directories will help serve as a ranking factor when it comes to your organic search results, without the need for expensive search engine optimisation campaigns.
Of course, your listing also serves as an awareness resource for users as well as search engines.
The more people who see your advert, wherever it might be, the more chance you will have of being remembered, considered valuable and trustworthy, and, therefore, the greater the chance of being contacted.
With your listing on The Hub Directory, your company logo is visible, along with your contact data, company location, the description of your business, and a whole wealth of information that you are free to add to your profile.
Having the correct information is crucial to your business.
Some 63% of consumers said that if they found incorrect information on a business, it would actively stop them from choosing that business.
With The Hub Directory, you are free to update your business information as often as you want to.
Items such as business hours, contact details, social media links, website, and of course your location, are all easy to update through the administration pages.
If you don´t recognise the importance of local online visibility, you are missing out on enormous customer opportunity.
Another startling statistic reveals that 62% of consumers will disregard a business if they can’t find them online.
Product and business reviews are also important to your business.
In fact, some 88% of potential customers look for online reviews before they choose a local service.
Online reviews are a great way to show off the quality of your business or service.
Almost 90% of all consumers will read online reviews before they will select a company or service.
When asked how important reviews were when making a major purchase like an appliance, smartphone or car, more than half of a recent survey admitted that online reviews were “very important”.
Genuine and positive online reviews help businesses look trustworthy and have a definite impact on sales.
The Hub Directory provides the opportunity for users to submit reviews for your business.
Optional upgrades are available.
Your business listing on The Hub Directory is completely free, but there are optional upgrades available at very reasonable rates.
Why should you upgrade? Well, one reason could be the fact that 24.4% of all clicks go to the first result when users conduct a local business search.
Therefore, those who come out first are benefitting from 24.4% of all clicks.
In other words, companies that come first in the listing are going to attract almost a quarter of all the customers making that search.
Let´s be honest, getting ahead of your competition will come with a wealth of local opportunities.
Paid-for prominence is a great way of getting to the very top in our search results, which will help you get even more clicks or calls.
You can target category and location searches relevant to your business to help boost your business and increase the number of search categories your business features in.
To view the list of packages available on The Hub Directory, click here.
Investing in “local” strategy, such as through the opportunities offered by The Hub Directory, can help to drive valuable local leads to your local business.
This is not just a trend. Your local listing will only continue to become more relevant as technology continues to develop and the increases in online local searches continues.
Local search marketing is still a largely untapped resource for many businesses, as we have seen, and those that take advantage now will be one step ahead of their competition and will benefit from lucrative lead generation.
Your relationship with The Hub Directory will form a crucial link to enhancing online presence, building domain authority, and connecting with high converting local customers.
That´s what we do. Connecting local people with local businesses.
You can download our Media Pack, in full, in PDF format, by clicking here (you may need to RIGHT click and choose save as or download, depending on your browser).