Facebook, like any social network, is powered by people and user content, and so, in theory, the more users connected to your business page, the greater the reach, but in practice, that could not be further from the truth, as Facebook, like any social media or content driven platform, is motivated by quality and not […]
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Time is an invaluable commodity when it comes to marketing your business online, particularly since so many platforms, strategies, and tools exist – finding effective ways of saving time while streamlining marketing activities is of utmost importance. No matter if you are a small business owner or marketing professional, this article offers important advice and […]
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In today’s mobile-driven world, taking the necessary steps to go mobile is essential for staying competitive. We will walk you through all the essential steps necessary for making your small business mobile friendly. From optimising website pages for mobile devices and improving the user experience to developing mobile applications and devising effective mobile marketing strategies […]
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Are you an owner of a small business needing an improved online presence and increased website visits? Establishing an extensive digital marketing plan is the cornerstone of online success in today’s increasingly challenging online environment. Here are some of our top tips that outline all of the essential steps required for crafting such an approachable […]
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Starting a business can be exciting but taking the necessary steps can be critical. Once you have decided what type of business you want to start, the next step should be deciding on a business name and drafting a business plan which includes market research, financial projections and an advertising/marketing plan. With the right plan […]
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When it comes to business promotion, in today’s digital era, having an effective web presence is vital for business expansion and success. By strategically marketing products or services on the internet you can reach wider audiences, increase brand recognition, drive more visitors back to your website, and drive growth for both. No matter what business […]
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Today’s digital environment requires any small business to establish an effective web presence to drive success and ensure growth. A website acts as an invaluable resource, helping establish brand recognition with target audiences while driving business expansion. It acts as a virtual storefront, accessible to potential customers 24/7, showcasing products, services, and valuable information. With […]
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If your business has a website, it is important to track what is happening in terms of visits, actions, and activities, in order to monitor how those potential leads can develop into clients, and for most websites, the go-to analytical platform comes from Google, in the shape of Google Analytics (GA). Hopefully, if you do […]
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All businesses have two main goals, or at least should have, to retain existing customers, and to reach new ones, and thanks to the experts at Google, here are 5 ways to reach new customers. The world is a changing place, we all know that, and one of the main changes has been how businesses […]
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Walmart, Amazon, Shell, Apple, Facebook… How about Netflix, Tropicana, Starbucks, Microsoft, and, for good measure, Google… Ten companies you are guaranteed to have heard of, and ten companies listed in the higher ranks of global turnover, and, despite that, they are ten companies, offering different products, that share one very simple idea. They all advertise. […]
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