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About The Hub

About The Hub

The Hub Directory is available to customers to find local businesses, products or services in a more precise way. Once selected, customers are given full details of the business, including contact details, opening hours, websites, Facebook, maps and much more.
Connecting local people with local businesses.

What is The Hub Directory?​

The Hub Directory is primarily a business listing portal, which connects local people with local businesses.

But that´s not all!

The Hub Directory serves as a “HUB” for local people to find many other local resources. The Hub Directory aims to be your only required resource for information, whatever you might need.

Couple hugging in airport

Airports

Want to know the status of a local airport? Is the flight you´re meeting on time? Is your departing flight set to leave without incident? You can find out through The Hub Directory.

Concert

Events

Want to know what´s happening in your local area? From major concerts to smaller events, the What´s On Guide brings everything together in a simple to read calendar so your can plan your day, your week, your month, giving you all the local event information you could possibly need.

Football

Sports

Emergency

Emergencies

We all hope that nothing serious will ever happen to us, but sadly, things can happen when we least expect them. Our Emergencies page brings all of the most important information for emergencies together in one place.At The Hub Directory, we bring together all the local contact details for whatever the emergency you might suffer, all in easy reach from the front page.

Mission Statement

Mission, Vision and Core Value blocks

Our Vision

Our vision is simple, we want to connect local businesses with local people, wherever they are.

Our Mission

Through the use of technology, it is our mission to connect people to business, prompting conversation, interaction, and the sharing of information, that will benefit both the business listed and the end user.
With The Hub Directory, you have some of the best solutions designed to increase your online visibility, attract more potential customers and generate more sales for your business.

Our Values

Our values define us, and what we do. We value collaboration, interaction, and accuracy to build a trusted network of businesses and customers.
We applaud the entrepreneurial spirit of our clients, and value the efforts you have made to grow.
We want to help everyone, those who are just starting out and those who are thinking of reinventing themselves. This is our job, because at The Hub Directory, we know what it can cost and we want to make it easier for you.

How we Market The Hub Directory

As well as being a portal of useful information, in order to drive traffic to The Hub Directory, and therefore increase the number of people who might find your business, we carry out constant and extensive marketing campaigns aimed at local people.

Radio

Radio advertising reaches people like no other medium. People choose to listen to radio and our adverts are served to those listeners on the most popular radio stations that serve our local areas.

Newspapers

We carry out extensive advertising campaigns in local newspapers on a regular basis. This helps us increase our traffic through memory prompts and our vibrant campaigns, thus increasing our coverage tremendously.

Direct Marketing

Through direct marketing, such as billboard and flyer campaigns in local areas, and target locations of key importance to business searches, we reach potential audience that might otherwise be missed. Reaching as many people as possible in the local area is key to our popularity, and therefore your potential.

Website Marketing

We conduct extensive and directed campaigns through the internet, by using a variety of resources such as social media, blogging, as well as constant monitoring of our website on search engines, in order to make sure that we are found first, this, therefore, means you are more likely to benefit without the extra effort.

Local Strategy

The need for businesses to have a “local” strategy has never been greater than today.

Shop local!

This strategy must cover either a physical location or geographical area.

Why? Because more and more people are using local intent, such as “near me” and “Where to buy”, in their internet searches.

In fact, the most recent statistics reveal that a staggering 46% of all searches on Google include such local intent.

On a typical day, there are more than 3.5 billion searches on Google alone, before we even look at other search engines.

That means, statistically, some 1.6 billion searches include local intent.

The Hub Directory provides a resource for local intent searches, by offering geolocated search and locations for businesses.

What is a “local” strategy?

Map pointer location on a laptop. 3d illustration Map pointer location on a laptop. 3d illustration[/caption]

This strategy must cover either a physical location or geographical area.

Why? Because more and more people are using local intent, such as “near me” and “Where to buy”, in their internet searches.

In fact, the most recent statistics reveal that a staggering 46% of all searches on Google include such local intent.

On a typical day, there are more than 3.5 billion searches on Google alone, before we even look at other search engines.

That means, statistically, some 1.6 billion searches include local intent.

The Hub Directory provides a resource for local intent searches, by offering geolocated search and locations for businesses.

Statistics

1 %
of shoppers

prefer local businesses that have physical locations and an online presence.

1 %
of companies

are still not optimised for local searches, despite 31% wanting to.

1 %
mobile increase

78% of local searches on mobile resulting in an offline purchase.

1 %
of consumers

will visit a store because of information found online

Even More Statistics

A research study launched in collaboration with Google revealed that 28% of “nearby” searches actually resulted in a purchase.

In fact, 61% of shoppers prefer going to local businesses that have both physical locations and an online presence.

However, the report also revealed that 58% of companies are still not optimised for local searches, despite 31% wanting to.

Only 30% of businesses have an actual plan to capitalise on high-converting local traffic, despite the fact that traffic for location-based businesses is increasing, going from 19.2% to 28.8% between Jan 2020 and July 2021.

Mobile use is also increasing, with 78% of local searches on mobile resulting in an offline purchase.

90% of these purchases still occur in a physical location, hence the importance for a strategy that exposes your business location to potential customers.

70% of consumers will visit a store because of information found online, everyday consumers are learning about new local businesses online.

Search Engines

It's not all about Search Engines

Being listed on a search engine such as Google is great, but with so many results being offered, it´s easy to get lost in the noise.

In fact, even if you are the top listed business in a Google search, the average click-through rate is 28.5%.

For second place in the ranking, the average click-through rate falls to 15.7%. Third place only has an 11% click-through rate, and the tenth place goes down to 2.5%, and that´s only if you´re on the first page.

Some 75% of people will never scroll past the first page of a search engine, so unless you have a top listing, you are most certainly lost.

Unless you pay for sponsored listing, search engine results will differ almost every time a user searches, based on their complex algorithms.

But, some 86% of people actually ignore paid banner ads on search engines, choosing to only click on organic search results.

With mobile use increasing, around 30% of pages that appear on the first page of desktop search results do not show in the top ten when viewed on mobile devices.

Having your business listed on a directory where people intentionally visit to find you offers the opportunity for better results, and in increased click-through rate.

Geolocated Directories

Female Hand Holding Phone With GPS Navigator Application Outdoors

Having your location listed on a geolocated directory has never been more important.

A research study launched in collaboration with Google revealed that 28% of “nearby” searches actually resulted in a purchase.

In fact, 61% of shoppers prefer going to local businesses that have both physical locations and an online presence.

However, the report also revealed that 58% of companies are still not optimised for local searches, despite 31% wanting to.

Only 30% of businesses have an actual plan to capitalise on high-converting local traffic, despite the fact that traffic for location-based businesses is increasing, going from 19.2% to 28.8% between Jan 2020 and July 2021.

Mobile use is also increasing, with 78% of local searches on mobile resulting in an offline purchase.

90% of these purchases still occur in a physical location, hence the importance for a strategy that exposes your business location to potential customers.

70% of consumers will visit a store because of information found online, everyday consumers are learning about new local businesses online.

Business Reviews

Product and business reviews are also important to your business.

In fact, some 88% of potential customers look for online reviews before they choose a local service.

Online reviews are a great way to show off the quality of your business or service.

Almost 90% of all consumers will read online reviews before they will select a company or service.

When asked how important reviews were when making a major purchase like an appliance, smartphone or car, more than half of a recent survey admitted that online reviews were “very important”.

Survey Suggestion Opinion Review Feedback Concept

Genuine and positive online reviews help businesses look trustworthy and have a definite impact on sales.

The Hub Directory provides the opportunity for users to submit reviews for your business.

 

Optional Listing Upgrades

Optional upgrades are available.

Your business listing on The Hub Directory is completely free, but there are optional upgrades available at very reasonable rates.

Why should you upgrade? Well, one reason could be the fact that 24.4% of all clicks go to the first result when users conduct a local business search.

Therefore, those who come out first are benefitting from 24.4% of all clicks.

In other words, companies that come first in the listing are going to attract almost a quarter of all the customers making that search.

Let´s be honest, getting ahead of your competition will come with a wealth of local opportunities.

Paid-for prominence is a great way of getting to the very top in our search results, which will help you get even more clicks or calls.

You can target category and location searches relevant to your business to help boost your business and increase the number of search categories your business features in.

To view the list of packages available on The Hub Directoryclick here.

In Conclusion

Investing in “local” strategy, such as through the opportunities offered by The Hub Directory, can help to drive valuable local leads to your local business.

This is not just a trend. Your local listing will only continue to become more relevant as technology continues to develop and the increases in online local searches continues.

Local search marketing is still a largely untapped resource for many businesses, as we have seen, and those that take advantage now will be one step ahead of their competition and will benefit from lucrative lead generation.

Your relationship with The Hub Directory will form a crucial link to enhancing online presence, building domain authority, and connecting with high converting local customers.

That´s what we do. Connecting local people with local businesses.

Download

You can download our Media Pack, in full, in PDF format, by clicking here (you may need to RIGHT click and choose save as or download, depending on your browser).

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